June 30, 2010
magazine fashion fashion books fashion magazine
I see. Looking at? Likes to see what is conducive to selling my pictures, I posted in the store will cut it down. good results.
However, the purchase, according to the book do not fully motivated.
You can see the hot trend, but also with local the situation.
now so beautifully printed magazine, but also 20, gave gifts. all know why and they rely on advertising to maintain and you can know what your customers to accept promotion, they will Why are the most popular. grasp the concept of big.
since it is advertising, you still have to analyze, not to give them brainwashed.
in a magazine on the board of clothing, First, the concept of money. Second, the poor selling models.
For example, a Hermes bag from tens of thousands of his main leather goods, household items, etc. He asked a bunch of designers to engage in design, engage in conferences, large sums of money and you ran into his shop, to buy those products on the conference, there is no likelihood his clothing, administrative steady death, a look at the president level, his leather , household products sold well enough, he basically does not produce release of those things, he participated in every year, but the declaration of strength, the performance of their own times, still young, fashion means. conference does not produce basic clothes, those sell clothes or not have to consider. a lot of brands will curry favor with stars, to increase exposure rate, sponsor them to attend the various activities. sponsorship, the basic concept of their own money. poor selling models. After ordering to receiving, time than we imagine much longer this period, do not know how much beautiful stuff to, so an experienced company, get the goods, will first focus on the worst advertising. sell the good stuff, They do not hype. big companies do not need commercial secret?!
you are a businessman, you want to capture the prevalence of consumer recognition, so you can not purchase based on other people ads.
popular highlight of the know on the line, focusing on color in master. a second look to see the color section for clothes, consumers decided to buy the biggest factor is color!
not I believe that what the fashion editors, fashion reporter, they simply complete business advocates.
free play does not work they want to ah, ah your wages.
their level?
can not keep up with your half. go to their office, the wait and see ?—– you to faint.
(not angry, I said Most ah, individual elite is not included)
understand people who are not like us, by YY eat
learn their mix of skills is good, but not when the “purchase hieroglyphics.”
popular fashion, simply by the rich to the poor, to the civilian population by the star of the game.
control the epidemic, the time to grasp. < br />
Europe – Japan — Hong Kong — Guangzhou real time is 2 years, and I say that large-scale epidemic. (over stars, individual fashion pioneer is not included)
Now, Shanghai, Beijing, Guangzhou is still in front.
so popular sequential, it should be Shanghai, Beijing .— — Dalian, Guangzhou, Harbin (they are very fashion touch, the most willing to spend money) — Hunan, Hubei, Henan —- — —- Xian, Gansu, Shandong
I am a wholesaler, I used the strategy is to give Beijing Shanghai business, to seize the critical section in Beijing Shanghai and other parts of the customer, are a captive.
So I relaxed it!
what do the most popular YY, the vanguard of those pioneering trend, finally to the harvest, give us the cutting of the wheat!
merchant business perspective, more important than the aesthetic vision.
told the fact you
I never wear my store YY, I too out of date.
I am a smug woman love, I share my life and business clear-cut.
That is, I sell clothes, not my favorite.
fashion business strategy articles
to successful learning .
LVMH Group is the leading luxury goods business. Its success is a strategic success. It has dozens of leading brands, familiar to everyone, without superfluous appeal. It is three years, several brands of publicity focused on the use of advertising media, coupled with the star effect, crazy brainwashing, got the women flock Introducing two years and several other brands, trick, helping them with the characteristics of a woman consumer brands to create a another consumer boom. Anyway, to burst to burst, are their own home brand.
This is the multi-brand business benefits.
Armani. Givenchy clothing is not the most profitable, and its fields, extended to the hotel. home. Cosmetics.
Dior clothing is losing money. Profits from accessories. Cosmetics.
do not have a clothing brand to ten years are not ups and downs.
But brand managers on the market, all of them believe that they are never off the sun. Neither famous, nor give their franchisees to provide adequate margins (many manufacturers do join, do not provide the appropriate bags, shoes, accessories), a single garment to make money is by deficiencies. They themselves are difficult to meet the market, lost his style; maintain the style, but not long-term occupation of the market (not the women with the characteristics of consumer brands, helping them), of them, was there any sign to expand to the hotel, home industry, engaged in diversification?
their results from the big cities, to the second. third-tier cities, from cities to rural areas. The future? Do not know.
I hope I to be again in this industry for 30 years. I have no other good.
I will not join.
1. controlled by others. Some of the brand obviously inherent, very high-handed, while franchisees are not allowed to sell other goods. Can not provide the profit margin. Single garment business, the return is too small;
2. No prospects.
brand of hot, wanted to be replaced, brand success, to recover their own Direct.
Armani is an example.
Hong Kong franchisee, feather duck. Painstaking efforts in the end for others to do the wedding dress.
3. Once the brand designers feel giddy, it is terrible.
Our brand managers on the market, from cities to rural areas, cut leeks cut a few years, we can do it? Follow them from city to rural areas?
have my own retail stores, 20% of my profits from accessories, 80%, from clothing.
and I multi-brand business. Self-produced clothing, but as part of my clothing supply business venture is successful, multi-brand business on the road to go.
single brand can be successful, after all, very few. Otherwise, LVMH also acquired not so much famous.
never own their own destiny.
later, can also operate several brands, who is trying to find fault with you, you replace it.
accessories to enhance their understanding of it in the clothing business in the proportion will increase.
I will increase the proportion.
global warming, weather, sales of accessories, with minimal impact. Some scholars, experts, brands like ZARA for landing, frequently exclaimed: wolf.
come to a ghost. Frighten the layman.
1. copy board of experts? We are. Small factory called copy, called the reference in the factory, manufacturers called integration.
2. rapid response? Spread of the Internet, make the world smaller. Our small boat U-turn, react faster.
3. shelves only 10 days? Haha, the owner of Thirteen, shelves may be as long as two days. Like this one.
4. cheap? It is foreign. To us, cost of goods is not high. Your death, are broken. Version of the model is poor, material water, really coax “ghost” thing. Sell ??good? That is to do good advertising. So we are through, and you know what stuff. A lot stronger than they made in China. By advertising, to landscape a few years.
5. strong supply chain? Seems to be. So you are no longer marketable, is strong pressure.
the advantages of fast fashion, in our China.
on our shop to learn:
much less money, faster quick-change (money),
not blind prediction – found popular, immediately followed.
you advertise, I benefit from them – you say what is beautiful, what is the most popular, I admit, fixating. Their ads, posted in the store, very good use.
you to the consumer brainwashing?
very good very good — our goal is the same, it will have to win.
feeling alone can not choose goods. With which a concrete implementation of the cooperation depends on selling situation. Which of the pants you choose to sell the good to which one.
my supplier is slowly eliminated fixed out. In the business slowly conscious attention, not just run out of betting.
observe their guests, more exchanges.
there is a way, to the wholesale market when getting goods out to observe is the boss. They like to wear pants to sell a good run the streets. (You can understand now what shall sell, roughly in the direction can not be wrong) to do the boss own work
to do a boss, you think all business should be on the event.
1. choice out of employees, then again, out mediocre employees in the process, the process is to become good boss.
2. harness the enthusiasm, focus benefits.
2 control of financial, procurement control, rational organization of supply.
3 how to deal with suppliers, they dig 500,000 business, called the strength to get one million people called the ability to do business.
4. now. how future development.
5. manage goods. Manage the shop.
my hands out of his shop employees have a strong sales ability than I have to help me out getting goods, (see the goods look better than I), basically rewards and penalties are copied,
Now we are doing business in the street, they are my regular customers know, my business is much better.
because of my expertise, will be the boss. I have been in the business district in the business. Area of ??business is not done, I really do not know where the problem lies.
However, I resist doing business in the district. I think the district where the people want to buy something, it will run out.
I opened the first store, about the same time I live in the district which have opened boutiques opened younger sister, she very diligent, but did not make any money.
I always advised her to change position, but she always considered rent.
Actually, I think the rent is cheap place to place is not good to do business.
your store unique you, why use the service you give customers a reason you want the top brains.
some on “to solve the business problems” question post, be here to answer.
boss have the bigger picture, not a headache to treat the head, feet hurt the disease.
1. getting goods difficult to
solution: scale, volume up, the choice is much greater.
2. is hard to please
I do envy GM , people go to college recruitment, recruit five to over 500.
big company, good recruiting.
3. the employees for the difference
< br /> fundamental solution, or engage in a large shop operator.
4.
downright customers if you really do not like sales, bigger and bigger and then put the business bigger.
have staff to cope with, you do not like too much of the
I then do a scary, the peak of more than a dozen shops,
Yeah I think you estimated,
I was driven to the.
to a shop will be able to make money, I will not prescribe it much more attractive.
The problem, fundamentally resolved, it is only one way —- to expand the business.
some trouble, and sometimes you put it. ship to cross the bridge. management is a cost.
usually strengthen the management is very important to minimize losses.
mind must also be good.
start time, asked people in this area, talk about really , a large component of luck. a long time to do more business, the smaller the role of the impact of luck.
boss is to put the next.
water to clean the no fish
such a gas, in order to have time run out.
big business by keeping a small business by taking
boss is not running out line
how big business, this problem is solved.
not less than in their own strength when trying to solve all the problems.
